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Top 30+ Health Influencers on Twitter

Who has the public’s ear when it comes to questions on health? If you have an important message to share online, these are the people who you want on board with your marketing plan.
They are known for providing important information about health, and have the biggest followings for this specific topic.  When they talk, [...]

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Tweetfic: What is it?

A month back I wrote a piece on a fiction author who was pioneering a short fiction work on Twitter (Twitter Novels: Really?), and it seems that this form of tweeting is already picking up some steam and moving towards the beginnings of its own genre.
The term “tweetfic” is starting to gain popularity as a [...]

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Social Media Case Study: Fairmont Chicago

Recently, Fairmont Chicago engaged envisionit media (in collaboration with Maven MKTG) to create and manage an ongoing Twitter campaign to help promote the hotel and auxilary restaurant and spa businesses located within the hotel.
The hotel boasts marvelous accomodatations and an impressive 500MM renovation.  Within the Fairmont Chicago are a wine bar, a fine dining restaurant, [...]

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Twitter Novels: Really?

Thought you’d heard of everything?  Think again.  Twitter novels are being tweeted, 140 characters at a time, as we speak.  Pioneered in April of 08 by @smallplaces, Twitter novels are emerging as the newest form of book distribution.
People are always looking for new creative ways to use Twitter to promote their business, and writers are [...]

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Social Media Case Study: Twitter Games

Twitter games are the latest and greatest when it comes to marketing on Twitter. Users are drawn in because of the entertainment value they wish to get from it…

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#FollowFriday ‘Followfest’ on Twitter

A new trend is gaining speed big time on twitter recently, known as “FollowFriday”.  If you are an active Twitter user it is likely that you have seen the seemingly nonsensical posts similar to this “#followfriday – @johnmarlow, @fairmontchicago, @mavenMKTG, etc, etc”.  Basically just the words “followfriday” followed by a bunch of usernames.
What does this [...]

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Future of Applications in Social Media

he relatively untested waters are business-based applications. Currently there are less than 100 such applications, but that is already changing…

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The Future of Social Media

The line between business and social is started to get blurred as aggressive networkers test the waters on business practices within social networks…

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Cross-pollinating Campaigns

It is a process. For this reason, you need to be able to reach your targets on multiple occasions.

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Landing Pages

Landing pages are one of the most useful ways to successfully turn targeted traffic into leads. Since the advent of S.E.M. (search engine marketing), we have been able to choose where we want to send our visitors who reach our site via paid online marketing campaigns.