It works for botanists. How can you make Cross-pollinating Campaigns work for you next marketing campaign?
The key element to understand about online marketing (and marketing in general) is that you will rarely (less than 5% of the time) sell someone on a product based on the first time they see your add. It is a process. For this reason, you need to be able to reach your targets on multiple occasions. If you are able to do this, it is well proven that you will see a much better return on your investment while working with Cross-pollinating Campaigns.
The question is: can you see a similar “multiplier effect” when combining two separte campaigns?
Landing pages are one of the most useful ways to successfully turn targeted traffic into leads. Since the advent of S.E.M. (search engine marketing), we have been able to choose where we want to send our visitors who reach our site via paid online marketing campaigns.
This much discussed topic can provide the essential element that can multiply (or sandbag) the efficiency of your paid advertising campaigns. Paid advertising campaigns are especially helpful when linked to landing pages because of the mirroring potential that technology allows – advertising campaigns can point certain ads to certain pages that match up with the content of the ad, allow you to meet expectations and increase conversions.
who is on top and how to get there