Influencer Social Media

It works for botanists.  How can you make it work for you next marketing campaign?

mixing it up

The key element to understand about online marketing (and marketing in general) is that you will rarely (less than 5% of the time) sell someone on a product based on the first time they see your add.  It is a process.  For this reason, you need to be able to reach your targets on multiple occasions.  If you are able to do this, it is well proven that you will see a much better return on your investment.

The question is: can you see a similar “multiplier effect” when combining two separte campaigns?

Tags: cross referenced promotions, online campaigns, social media callouts

This entry was posted on Sunday, March 22nd, 2009 at 12:46 pm and is filed under social media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.