Category Archives: Social Media

Social Media Case Study: Twitter Games

To promote it’s upcoming movie, Terminator Salvation, Sony has launched a very savvy twitter-based campaign to get people excited.  Twitter games are the latest and greatest when it comes to marketing on Twitter.  Users are drawn in because of the entertainment value they wish to get from it.  They are not being sold a product.  This is consistent with the golden rule of social media/open source culture which states: give first, then receive? Adding/offering value is a must if you want to win the favor (attention) of the web hordes.

Terminator Salvation is a movie about the post apocalyptic world where the machines have taken over and humans are fighting for survival.  This really was a perfect match for Twitter in many ways.  The campaign was designed to allow Twitter users to join in the fight against the machines.  While these users are getting involved in the struggle they are investing themselves in the story.  They feel like they have a stake in the outcome.  Brilliant!  The ongoing “missions” that are sent out to the twittersphere can contain little tidbits from the plotline and direct Twitter “freedom fighters” to any piece of marketing Sony wishes.  It’s a win/win for both parties.

The obvious other benefit is that by participating in this game you are sending out constant plugs and referrals to the Terminator twitter account.  All and all a very well thought out, a propos Twitter strategy.  While games are not appropriate methods to advertise products in every industry, an action adventure movie is clearly a great candidate.

#FollowFriday ‘Followfest’ on Twitter

A new trend is gaining speed big time on twitter recently, known as “FollowFriday”.  If you are an active Twitter user it is likely that you have seen the seemingly nonsensical posts similar to this “#followfriday – @johnmarlow, @fairmontchicago, @mavenMKTG, etc, etc”.  Basically just the words “followfriday” followed by a bunch of usernames.

What does this mean?

#followfriday is used as an indicator of what that poster feels are good people to follow.  One of the major reason people use twitter is to get good information.  That said, knowing who to follow can be very valuable.  If someone indicates you as someone to follow that means they value your posts and think that others would benefit from following you as well.  It’s a virtual tip of the hat, if you will, showing respect to you with the hope that you might extend the same courtesy.

When do people mutually extend this offer, both are benefited by the exposure from the other’s follower pool.  Since no two people are likely have all the same contacts there is rarely a case when there is no potential benefit for both.  Although this is a good way to self promote, you need to be cognizant of the fact that the spirit of this activity is to share valauble contacts with others.  Mutual following just for purely the sake of self-promotion is frowned upon.

What Are #Hashtags in Twitter? How To Use Them?

Just getting started on twitter?  Looking into twitter’s features to see if it is for you?  If so, you are probably asking yourself “What are hashtags in Twitter and how do I use them?”

Hashtags are used in Twitter to put a label on a topic of conversation that you want other to be able to find using the find feature.  This allows for easy promotion and easy access to that information.

No formal registry is required.  Just pick a hashtag (hopefully not already in use) and include it in your post.  Announce to others what that tag means and you’re done!