Landing pages are one of the most useful ways to successfully turn targeted traffic into leads. Since the advent of S.E.M. (search engine marketing), we have been able to choose where we want to send our visitors who reach our site via paid online marketing campaigns.
This much discussed topic can provide the essential element that can multiply (or sandbag) the efficiency of your paid advertising campaigns. Paid advertising campaigns are especially helpful when linked to landing pages because of the mirroring potential that technology allows – advertising campaigns can point certain ads to certain pages that match up with the content of the ad, allow you to meet expectations and increase conversions.