Tag Archives: social media advertising

Defining Success in a Social Media Campaign

How do you measure success when analyzing your ongoing social media campaigns?

One of the biggest problems businesses have when justifying the time and expense associated with creating and facilitating a social media campaign is applying hard, revenue-generating metric - Defining Success in a Social Media Campaign is the crucial first step to designing and implementing a social media campaign.

Popular thinking about this problem is that the effects of social media is hard to link to a specific measurable event, like a new sale.

Defining Success in a Social Media Campaign can be facilitating to landing pages designed to create a sale, but the best use of the attention created by these campaigns is to drive interest in specific events, and promotions.